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Google Penguin 4.0 Update: What You Need to Know

First off, what is Google Penguin? Google Penguin is a codename used to describe an algorithm developed by Google to aptly punish websites that violate Google’s Webmaster Guidelines. By decreasing the search engine ranking of the websites that violate Google’s guidelines, Google Penguin effectively punishes the aforementioned violators. Websites are punished when they deliberately manipulate search engine indexes in order to make their website’s search engine ranking go up, this is known as black-hat SEO techniques. They are also called link schemes, as they work by manipulating the number of links pointing to a page, thus artificially increasing the rank of a webpage.

In other words, Google Penguin is a filter for sites that are spamming Google’s search results. Google already has a spam system checker in employ, but it needs Google Penguin as sometimes the former isn’t able to detect some methods in use. Google penguin’s filter is run periodically to catch sites that are deemed spammy, and will continue to be penalized until the filter ran again and the site improved.

Google Penguin being around for 2 years since its initial release in 2012, periodically releases update, and there have been 7 updates all in all, although the latest one has been released after a 2 year wait. Google Penguin’s latest release has many major updates in its package, and is named Google Penguin 4.0, or Google Penguin 7, being the 7th update in the series.

Google Penguin 4.0, being the latest release now includes the feature of being completely real time, gaining a far significant improvement from its previous versions. Google Penguin, unlike its previous versions now run constantly, in comparison to previous counterparts running on a periodical basis. Google Penguin 4.0 is now able to capture, free as well as recapture any site caught violating Google’s spam algorithm and guidelines. Google Penguin 4.0’s implemented changes will now take effect in a visibly faster manner, and will appear in a shorter time after it visits a site. Google Penguin 4.0 is able to catch websites that violates guidelines by using spam link and black hat SEO methods in a much more quick manner as possibly as they can, and is also able to keep low quality sites rankings relatively low.

So in a way, Google Penguin’s latest update encourages you to improve your website constantly, and use fair and tested techniques so that you can rank your website well in its search engines. You also have to consistently audit and review your website and it’s links and perform necessary cleanups.

Quotes: A Quick History of Updates