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Bulk SMS Marketing Tips Do you want to hit your business sales targets? If so, think of coming up with and implementing a SMS marketing campaign. One of the most cost-effective ways of reaching your audience is through bulk SMS marketing. The open rate of text messages is very high. SMS open rates beats that of email. Therefore, by using bulk SMS marketing, you can reach your audience in a better way than using email. However, one of the challenges of SMS marketing is that you only have 612 characters to convey your message. To provide value in 612 characters, you have to carefully craft your message. You may not be able to provide all the details you would like to your audience if your SMS is too short. On the flipside, your audience may get bored if the SMS is too long. Thus, you should take time to come up with the perfect SMS message for your marketing. Timing is Everything With bulk SMS marketing, timing is crucial to the success of your campaigns. To know the best time to send a marketing message, think of your business. For example, restaurant owners may want more customers during the lunch hours. Thus, sending SMS messages just before midday will be ideal. You want your message to be relevant to what people are doing at the time. For instance, people are usually thinking of where to go for lunch a few hours before midday. When they receive your SMS message with an offer at your caf?, you can be sure of registering more sales that day.
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If you are a bar, the best time to send marketing messages through bulk SMS would probably be at the end of the working day. After a stressful day at work, people may be thinking of unwinding. Your message with an offer at your bar would come at the right time when you send it at the end of the working day as people are thinking of where to unwind. Both you and your customers will benefit from the marketing message. Your customers will have a place to go to while you will get more sales.
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There are a number of days when you should avoid sending bulk SMS messages. For example, Mondays can be a bad day. This is because most people are usually busy with work after their weekend. Also, the exact time you send your SMS messages matters. For example, customers are likely to unsubscribe from your messages if you send them SMS texts at 3am. Think like a consumer if you would like to have a successful bulk SMS marketing campaign. The best time to send SMS messages is when people are more likely to respond to them.