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Some Things That Software Developers Must Pay Close Attention to Satisfy Each of Their Current Clients

Compared with consulting for businesses, giving some expert advice to those operating any software firm is quite challenging because you have to be familiar with a number of new concepts that they usually utilize. Of the many topics, the most important will have to be software licensing as well as the technicalities that are part of such a sales and development area. However, aside from due diligence and legalities, there are still other aspects that software companies must pay close attention to increase their sales.

When it comes to the current market, if you want to increase your earnings then you either make more sales or charge your clients more for the value of the product that you have given them or even both. However, keep in mind that most software marketers and developers are making the mistake of concentrating too much on getting new clients instead of also thinking about their current clients. There are some that utilize referral systems so that their users will be given incentive when they share their software. Even so, until today, the most proven and tested method of ensuring brand awareness is making sure that your clients are all satisfied genuinely. With all of these mentioned things, the following are some things that you should take note of if you want to continuously satisfy your clients and have them review your software positively and recommend it.

1) Take advantage of software escrow so you have a safe source code

Software developers are often challenged when it comes to choosing between sharing or not sharing to their clients their own source code. The main problem with this is the fact that if they choose to share it to each of their clients, then it could most likely be posted online. During this situation, it only takes a short time for other software developers to be looking at your source code, locating it, and then finding ways to modify it. All of these things can happen in just a blink of an eye. You will then be taken by surprise at the many competitors that you have that are just copycats of your software but then they are giving it for email subscriptions or even for free.

Well, such a scenario may be the worst there is, yet it is not an impossibility and there have been a number of situations that have already happened such as that. In the same way, licensees have become very concerned because even if developers will not be providing them any more updates, they still want their application or program to continue working properly. Thankfully, online software escrow services are existing that will make sure that all of these qualms are kept to a minimum. You just have to keep in mind to go for services that are of high quality and are very much reliable.