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Top 6 Ideas for Marketing Your Plastic Surgery Practice Online To attract new clients, plastic surgeons need to market themselves online. Online plastic surgery marketing covers strategies like SEO, content marketing, and social media. Although you already may be using some of these methods, it’s essential to create a comprehensive online marketing plan to make your practice thriving. Here are six internet marketing ideas for plastic surgery clinics that may help you expand your market share and net more new clients via online searches. Use SEO An online site isn’t useful if it’s not supported by strong SEO. An effective online SEO marketing plan involves efforts revolving around your site. Revolutionary plastic surgeon SEO includes methods such as keyword research, link building, content articles, writing sites, Meta tags, directory submission, etc. These techniques will drive targeted local prospects to your website.
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Cosmetic surgeons that have websites have a better online reputation and are easily found. When visitors arrive at your site, they should meet a quality site with great content that will entice them to come to your practice in person. For your plastic surgery web design, make sure to hire a professional web design company, especially one with vast knowledge in creating medical websites. Use social networks This is one of the simplest and most economical ways of marketing your practice. It’s very important to get started with a site that contains a list of your services, testimonials, and a selection of ‘before and after’ pictures that demonstrate your surgery expertise. Also branch out into several other social networks. Guest blog on reputable plastic surgery websites. Create accounts on Twitter, Facebook, Google+ as well as Pinterest, and link all of these accounts to your website so patients can find you easily. Do anything possible to reach prospective clients. Thus will strengthen your online presence, possibly leading to a thriving practice. Try referrals Referrals by happy clients is one of the most-effective and proven ways to win new clients. To ensure your clients leave your practice satisfied, treat them pleasantly and provide them with care and comfort as much as possible. Promptly address their concerns before and after treatment. Promote through videos online Videos are a highly popular marketing channel as many people today choose them over plain text content. Videos have a greater influence on prospective clients’ minds than plain text, which might not be as persuasive. This increases your chances of turning prospective leads into clients. Do email marketing Email marketing offers the easiest, fastest and cheapest way to interact with your current clients. When sending your emails, ensure they’re informative, eye-catching and fun. You may list a few of your offers with a deadline so your clients can act immediately.