Why Video Quality is King
Today, consumers have gained ascendancy over producers, and this is the reason why producers are find ways to cultivate their relationship to their customers in order to please them. As the race gained momentum, achieving ‘customer satisfaction’ outpace all other efforts relative to benefiting its consumers. When you say the consumer is king, it is not a one sided thing because on the other side are the producers who are looking at it from the consumer’s point of view of what constitutes great products and services.
We now live in a world where consumers’ prerequisites have reached the level where even a mere cup of coffee handed over by a provider must match with how a consumer on the go drinks his coffee. What this means is that to barely hand over a cup that spills or a universal cup to carry all the producers products – like open holes for straws, which can still cause a spill can aggrieve and wrong a consumer.
In the marketing world, information dissemination is something very important. Everyone today affects that fact that content is king. It is not only having instant information or entertainment, but people also want to be satisfied or enlightened with what they read or what they watch. This means that you don’t only give something for your viewers to watch or read per se, but they have to see value in it even while information is gradually supplies to them. And so the fight between video quantity and video quality.
When we speak of video quantity, this means that your concern is produce as many videos as you can, but when we speak of video quality, you are more concerned on the kind or quality of videos that you present without much regard on how many videos your can produce. By that we mean, making sure that the content behind the video that you provide is right for your audience. While articles and other information that can be read can give much information to a reader, these usually cannot give that much emotions as what videos can give to a watcher.
So in marketing today, video is now king and not just any video but that which contains the proper value. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. This includes a high percentage of people who say that watching an interesting video leaves a positive impression of the brand.
Today, selling products can give you success if you are able to build an emotional connection with your prospective client.
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