Intelligence in business means that you are able not only able to collect significant information but also to apply what you have gleaned to projects that you can do in the future, in any of its areas. The heart of the fundamentals of intelligence lies the abilities to collect the right data and to take an informed and unbiased decision. Business without intelligence is therefore heading for disaster. The applications of intelligence is in three important areas including business data, business structure, and communications with your staff and with your audience.
Data is a part of every business. In every role that the business plays, data is used. However, a business can have too many of these data that can drown a company. Although you only need relevant data, it is quite difficult to determine which ones are these. The reason why many businesses today hire business intelligence consultants is so that they can sift through the multitude of data and focus only on the data relevant to business growth. When relevant data is sorted out, the business can then come up with successful strategies that can address weaknesses and opportunities. The way business intelligence consultants can help businesses is by paving the way for identifying future strategies for the business.
Most of the time intelligence is not applied in the area of business structure. When business structure is spoken of, one of the ways of looking it is the working set-up for your employees, whether they have a flexible schedule or regular work hours. It also defines if you company has a vertical or horizontal hierarchy, and it tries to find ways to optimize employees’ productivity. Using intelligence for business structure could means giving them options to work at home rather than in regular office hours if they demand a more healthy work and life balance. The way a business uses intelligence with respect to business structure is seen in doing of making changes to meet your business objectives.
Employees are the most important resources of any company. Growth, advocacy, and innovative solutions to daily challenge faced by the business is what employees bring in. A good employee, however, is someone who is one with the company’s values and goals. Management should use people intelligence. This means that you understand what are the difficulties that employees experience when they do their tasks, and you make sure that these difficulties are taken out. It can mean changing set-ups of anything that helps to fulfill their needs.
The highest form of intelligence is said to be creativity. When something new is created as a result of gathered information, then you are applying intelligence. You can also apply intelligence when dealing with your customers. Intelligence should make you able to understand their needs and seek the way to meet it.